Thank You Far Left!

I was born and raised a republican, and I'm pretty sure that I'll maintain that position even as I serve our planet. I don't want to think too hard about it, but I'm sure there were times when I snubbed my nose at the environmentalists who challenged us to re-think our values.

As I look at the world through a different lens today, I must say that these folks have done us all a great service. While we've been laughing and chastising them, they've been laying the foundation for today's mass green movement. If they had not been steadfast in their beliefs, today we would be starting essentially from zero to try to address the unsustainable path that we are currently on.

Recently I have spoken with many of these folks who have been toiling in the trenches for many years. While some are wary of the fair weather crowd who has suddenly emerged, by far I have experienced open arms...even relief, as they realize that all of their hard work is paying off. It took Al Gore, A Nobel prize, and some really bad weather to prove their point, but now they're vindicated. Fortunately, true to their sincerity of their beliefs all these years, they are welcoming us late-comers with open arms.

Not surprisingly, these long-time hard cores have been working at eco-aware companies for many years. Now that corporate America is waking to the opportunity, we are seeing them spread out like diaspora across "regular" companies in virtually all industries. Much like Chief Security Officers and Chief Privacy Officers have joined management ranks over the past couple decades, we will now see the Chief Sustainability Officer - whose role will span back office and front office, operations and marketing - join the management ranks. Even though they are not a vengeful sort, I'm sure the irony of their newfound position will not be lost on them.