I spend a lot of hours every day interacting with companies who serve the "green" market. It's a heartening site, and certainly it's a trend with more positive attributes than many that I've seen over the years (think legwarmers).
Like any trend there are negative aspects, and the one that's bothering me today is ad-sponsored "tips for greening your life". No doubt there are useful tips for greening our lives. And it's definitely true that the vast majority of us need to change how we live in various ways in order to get on a sustainable footing. But as I see these tips & tricks come through daily, I can't help but draw the conclusion that 80% of them are driven by the need for advertising dollars. They're simply not useful or practical...but they do represent real estate for ads.
My biggest concern with this is actually not that I think the publishers of the tips are immoral. I respect the desire to make money and the need to keep one's business running in order to serve some higher purpose. But the sheer volume of tips, and the questionable usefulness of many of them, threatens to turn readers off...the net result being that the truly useful, impactful tips that can help us move in the right direction will be lost.
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