Sure, 2008 is the year that all of America goes green. But I think there is a related undercurrent that is less celebrated - Americans want to be part of a cause. It may be driven by the aging of the baby boomers, and surely it's enabled by the internet, but never in the last 30 years has a significant segment of the population felt so compelled to "do something".
You can see evidence of it in sites like www.freerice.com, which allows individuals to easily embrace the cause of stamping out hunger, and similarly by the growth of www.ecounit.com, which allows consumers to easily give back to the environment by earning rewards that are redeemable for carbon offsets.
I anticipate that this desire to get involved and make a difference will continue to help drive the eco-movement. But I hope that even as the eco-issues go mainstream and even become part of our every day culture, the compunction of people to do something and give back will spill over into other aspects of our culture and economy.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment