Too much noise, not enough rewards

As we build the EcoUnit system, I'm struck by the multitude of companies offering to offset this or that based on a click. There may be some legitimate offers, but for the most part they look to me like blatant attempts to capitalize on the green trend and grow a list of unsuspecting email addresses in the process.

Our challenge is to rise above this fray, and I think we can do it. First, we are offering rewards to capture peoples' attention and keep them coming back. Second, the rewards are not only free, they're significant - it only takes 5 EcoUnit credits to offset a ton of carbon dioxide. That means that the average participant, who emits about 1.5 tons of CO2 each year, can completely offset their carbon footprint by earning only 7-8 EcoUnit credits per month. Third, and this will take a little bit more time to develop, we're going to put the individual in control of how their EcoUnits are "spent". So, with a relatively small investment of time, EcoUnit participants can earn free rewards, and they can use them to help the environment in significant ways.

You can see all this at www.ecounit.com. If you go, and if you like what you read, I hope you will sign up.